Cargill website to help Chinese food professionals meet today’s texturizing challenges
MECHELEN, BELGIUM — 10th APRIL 2008 — Today Cargill comes a step closer to helping food manufacturers in China with the launch of its texturizing website in Chinese, www.cargilltexturizing.cn. The website provides a wealth of technical insight and application-specific advice on texturizing food ingredients. The site is an invaluable resource for technical, application and market specialists operating in all sectors of the food processing industry, including: beverages, dairy, ice cream and frozen desserts, confectionery and chocolate, baking, convenience foods, processed fruit and vegetables, and processed meat and fish. The website also has a section dedicated to products and solutions for the pharmaceutical and personal care industries.
According to Philip Lin, Asia Pacific Marketing Manager for Cargill’s texturizing business: “In order for Cargill to meet the rapidly evolving needs of the Chinese market it was crucial to have an online resource in Chinese. We believe that the site is highly informative, with a clear structure, coupled with both fast and easy navigation. The site is also fully searchable with a contact function on each page.”
Within the Chinese market, Cargill offers a most extensive range of texturizing ingredients including: hydrocolloids such as pectins, alginates, carrageenans, guar- and locust bean gums and xanthans; lecithins; soy proteins; starches; cultures; and functional systems (special synergistic blends of food ingredients supplied in ready-to-use form) which all contribute to create and develop innovative, multi-functional food products adapted to local tastes.
“The launch of this website underlines Cargill’s commitment to our Chinese customers” said Dr Weiyu Fan, Asia Pacific Commercial Director for Cargill Texturizing Solutions. “We already have a strong presence in China with sales offices in Shanghai and in Beijing, production facilities in Beijing and in Zibo, as well as an Application Center in Beijing, where our experts develop formulations specifically adapted to Chinese tastes and eating habits. By being on the ground with our customers and speaking the same language we make sure that we develop and deliver products which precisely fit their requirements in terms of texture, process and cost.”
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Further information from:
Philip Lin, Cargill, +86 – 1370175-0654, Philip_Lin@cargill.com
Press contacts:
Christine Nicolay, Cargill: +32 15 401 929, christine_Nicolay@cargill.com
Nikki Barber, Razor PR: +44 1869 353804, Nikki.barber@razor-pr.com
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Cargill
Cargill is an international provider of food, agricultural and risk management products and services. With 158,000 employees in 66 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com
Cargill Texturizing Solutions
Cargill Texturizing Solutions is one of the world's leading suppliers of texturizers and emulsifiers to the global food and beverage industry. From design through development to manufacturing, Cargill Texturizing Solutions is committed to creating with its customers innovative new products for consumers to enjoy. For more information, visit http://www.cargilltexturizing.com.