Cargill launches TexDesign™, its latest innovation for fat-reduced bakery products in Japan
MECHELEN, Belgium — 30 May 2008 — At IFIA 2008 in Tokyo, Cargill launched its latest texturizing proposition specifically targeting a key health concern in Japan known as “metabolic syndrome” (excessive internal fat, high blood pressure and a high blood-sugar level). Weight management is a key way to fight this syndrome, and reduction of fat in the diet is a prudent step in helping reduce overall calorie intake and managing weight.
Fat-reduction bakery breakthrough
Cargill revealed how its breakthrough fat replacement system TexDesign™ replaces up to 50 per cent of fat in a variety of bakery goods - enabling development of delicious fat-reduced products that will delight consumers. Visitors at the Cargill booth had the opportunity to sample consumer products made with the TexDesign™ system, to taste for themselves how impressive the results are.
Major market impact
Bakery products represent one major market segment affected by metabolic syndrome, and so bakery manufacturers in Japan are looking for new solutions and concepts that provide lower fat options for consumers.
The main focus on the Cargill booth was fat-reduced butter cakes, made with the new and innovative TexDesignTM system from Cargill’s texturizing business, which targets the healthier eating market.
The TexDesign™ system is a subtle combination of different types of starch, which not only replaces fat, but also improves emulsification.
Bakery products made with Cargill’s TexDesignTM system achieve the full functional and sensory characteristics of traditionally baked goods. Fat-reduced butter cakes made with
the TexDesign™ system have the light, soft texture of traditionally made cakes – as well as less fat.
The TexDesignTM system is easy to incorporate as a dry mix or cream to replace margarine or oil in a current recipe without the need to modify existing production methods. Additionally, cakes made with the TexDesignTM system typically have a longer shelf life.
Proven expertise and customer proximity to match local market needs
Cargill’s know-how and expertise in developing cutting-edge texturizing solutions are brought closer to Japanese food manufacturers by the local sales teams supported by technical service experts working in Cargill’s Tokyo laboratories, who are able to tap into the development capabilities of Cargill’s regional research and development centre in Beijing. This proven expertise is increasingly applied to finding practical solutions to address the current and growing trend in Japan towards healthier lifestyles.
Relying on a most extensive portfolio of texturizing ingredients, including hydrocolloids (alginates, carrageenans, locust bean gum, pectins, xanthan gum), emulsifiers, lecithins, cultures, starches, soy flour and functional systems, coupled with local application development capabilities, Cargill’s Tokyo-based teams can help Japanese food manufacturers create tastier, more cost effective and healthier consumer products.
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Further commercial information from:
Chihiro Motokawa, Marketing Manager for Cargill Texturizing Solutions in Japan:
+81-(0)3-3288-9753, chihiro_motokawa@cargill.com
Press contacts:
Christine Nicolay, Cargill: +32 15 401 929, christine_nicolay@cargill.com
Lucy Ferguson, Razor PR +44 1869 353803, lucy.ferguson@razor-pr.com
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Cargill
Cargill is an international provider of food, agricultural and risk management products and services. With 158,000 employees in 66 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com
Cargill Texturizing Solutions
Cargill Texturizing Solutions is one of the world's leading suppliers of texturizers and emulsifiers to the global food and beverage industry. From design through development to manufacturing, Cargill Texturizing Solutions is committed to creating with its customers innovative new products for consumers to enjoy. For more information, visit http://www.cargilltexturizing.com.