Cargill introduces Starrier™ starch, a new “super load” starch carrier for liquids and oils
MECHELEN, Belgium — 28th May 2009 — Turning liquid flavours and oils into easily manageable dry powders has become significantly more efficient for manufacturers in Europe, the Middle East and Africa (EMEA) with the launch of Starrier™ starch, a clean label, high-loading starch carrier from Cargill that overcomes the inefficiencies of traditional lower-load bearing carriers and the expense and complexity of spray-drying.
Ground-breaking absorption and load-bearing capacity for plating
Produced in Cargill’s Sas van Gent plant in The Netherlands, Starrier™ starch is a milled, pre-gelatinised, native maize starch that converts liquids and oils into free-flowing, non-sticky, dry powders, to be used easily across a broad range of applications.
The unique flake-shaped particle structure (patent-pending) has a high surface area which provides excellent absorption capacity for all liquids using conventional plating methods, which consist in depositing a liquid on a solid carrier material. Compared with traditional carriers, such as salt and maltodextrin, which suffer from low liquid loading capacity (maximum 10 percent), Starrier™ starch has a ground-breaking loading capacity of up to 60 percent without stickiness. And with cost efficiency being a primary driver for manufacturers, Starrier™ starch has a lower cost-in-use than maltodextrin.
Cost-effective, safe alternative for spray dried flavours
Starrier™ starch also overcomes the need for expensive and complex spray-drying, the process used instead of plating when intense flavouring requirements demand a flavour loading greater than 10 percent. In turn, this eliminates additional associated cost and quality implications, such as energy use, the risk of thermal degradation and the loss of volatile components potentially resulting in flavour changes and even off-taste. Starrier™ starch itself is neutral-flavoured.
Clean label with satisfying flavour release
Derived from identity-preserved non-GMO maize, Starrier™ starch is clean label and can be declared as simply “starch,” “maize starch” or “corn flour”.
Mike Jones, EMEA category manager for convenience, Cargill Texturizing Solutions, said: “This is a convenient and cost-effective solution for flavour houses as well as for functional foods producers. Starrier™ starch helps turn oils and liquid flavours into manageable and user-friendly powders, without damaging delicate and complex final tastes. Upon eating, flavours carried by Starrier™ starch are rapidly released, meaning a satisfying experience for the consumer, as well as the manufacturer.”
Unmatched portfolio
Starrier™ starch is part of Cargill’s unmatched portfolio of texturizing offerings, ranging from single ingredients, such as xanthan gum, pectins, carrageenans, alginates, guar and locust bean gums, soy flours, starches, lecithins, cultures and enzymes, to multi-component functional systems. Of further benefit to manufacturers is Cargill’s extensive expertise in application, supported by continuing development work carried out in its R&D centres across the world.
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Further commercial information from:
Mike Jones, EMEA category manager for convenience: mike_jones@cargill.com
Press contacts:
Christine Nicolay, Cargill +32 15 401 929, christine_Nicolay@cargill.com
Lucy Ferguson, Razor PR +44 1869 353803, lucy.ferguson@razor-pr.com
Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 160,000 people in 67 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit http://www.cargill.com
Cargill Texturizing Solutions
Cargill Texturizing Solutions is one of the world's leading suppliers of texturizers and emulsifiers to the global food and beverage industry. From design through development to manufacturing, Cargill Texturizing Solutions is committed to creating with its customers innovative new products for consumers to enjoy. For more information, visit http://www.cargilltexturizing.com.
